Sales Executive

A Sales Executive is a salesperson working in either the Business to Business or Business to Consumer markets with a responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close.

Typically, a Sales Executive will deal with a single point of contact for each sale, and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.

End-Point Assessment Components

  • Work Based Project
  • Presentation (including sales pitch, with questions and answers)
  • Professional Discussion (supported by a Portfolio of Evidence)

Work Based Project

The 5,000-word work-based project will be based on work the apprentice has carried out after the gateway. The End-Point Assessment Organisation (EPAO) will provide a list of topics for the work-based project for the apprentice to select from. The topic/title will be, designed to allow the apprentice the opportunity to evidence all of the KSBs mapped to this assessment method. The list of topics/titles must be maintained by the EPAO to prevent predictability and must allow it to contribute to the employers business. The apprentice will have 10 weeks to complete the project.

Presentation (including sales pitch, with questions and answers)

A 10 minute (+10% at the discretion of the independent assessor in order to provide scope for an apprentice to demonstrate their full abilities) presentation, plus a 15-minute (+ 10% again at the discretion of the independent assessor), question and answer session. The independent assessor will provide a brief to the apprentice at the gateway to explain how the presentation should be structured whilst it must be delivered verbally, either face-to-face or via video conference, and may also include reference to physical material or digital content. Where content is referenced, copies of this must be provided to the independent assessor at least 2-weeks prior. The presentation should take place immediately prior to the professional discussion.

Professional Discussion (supported by a Portfolio of Evidence)

A professional discussion between the apprentice and the independent assessor will also be used to ensure the apprentice has met the knowledge, skills, behaviour requirements of the standard. The professional discussion will be informed by the portfolio of evidence that will be used by the independent assessor to inform their approach to the discussion, and by the apprentice as a source of evidence to help support their responses. The professional discussion should last for 50 minutes (+10% at the discretion of the independent assessor).

More Information

If you would like to learn more about the Sales Executive apprenticeship standard, check out our factsheets page, or alternatively you can find more information via the Institute for Apprenticeships website.

Sales Executive Apprenticeship Standard

Duration: 18 months
LARS Number: 369
Standard Number: ST0572
Level: 4
Funding Band: 9 (£6,000)


  • Payable at Registration: £200 (25%)*
  • Payable at Gateway: £600 (75%)*

(+£100 surplus if Face to Face Presentation**)

(+£100 surplus if Face to Face Professional Discussion**)

**only charged once if both on same assessment day

Functional Skills:
  • Level 2 Award in Functional Skills English
  • Level 2 Award in Functional Skills Mathematics
Payment Terms: Training Qualifications UK will invoice for payment at the registration phase (25%) and upon the gateway process (75%). Payment terms 30 days.
Download Factsheet

*25% registration fee is transferrable to a new registration should an Apprentice withdraw from the apprenticeship. Upon receipt Apprentices, Employers and Training Providers will gain access to the TQUK EPA management suite.

**75% fee paid at gateway in non-refundable as we anticipate that once the apprentice has passed through gateway they will be ready to undertake the end-point assessment elements. If the 75% payable upon gateway is not paid within 30 days of invoice we, as the EPAO, will put a hold on any end-point assessment activities being undertaken and any certification processes.

Training Qualifications UK offers one free re-sit per multiple-choice test where included within a standard. Element assessments re-sits will be charged per assessment and standard

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