Customer Service Practitioner
A Customer Service Practitioner is the face and, in many cases, the first point of contact a customer has with a company. The apprentice’s raison d’être, as a Customer Service Practitioner, will be getting to know their customers and clients and resolving any problems with high-quality products and services delivered from the workplace, digitally or by travelling in person to the customer’s location. Their interactions may be one-time events, resolving one-time anomalous problems, or they could be more routine, dealing with orders, payments, transfers, offering guidance and support, sales, aftercare, service recovery or gaining information for the company by attaining customer feedback. As a Customer Service Practitioner, the number of industries an apprentice could work in is practically unlimited, from manufacturing to marketing, civil engineering to the civil service.
Customer Service Specialist
A Customer Service Specialist is a professional who deals with direct customer support within all sectors and organisation types. The role requires you to be an advocate of customer service, acting as a point of contact for more complex or technical customer service requests, complaints, and queries.
An Apprentice in the role of the Customer Service Specialist will often develop into a position of being the escalation point for complicated or ongoing customer problems. As an expert in your organisation’s products and/or services, you will share your knowledge with your wider team and colleagues.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically work as part of a team and they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions and will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.